Details

Business Model Generation


Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers
The Strategyzer series, Band 1 1. Aufl.

von: Alexander Osterwalder, Yves Pigneur

25,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 01.02.2013
ISBN/EAN: 9781118656402
Sprache: englisch
Anzahl Seiten: 288

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Beschreibungen

<i>Business Model Generation</i> is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need <i>Business Model Generation</i>. <p>Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.</p> <p><i>Business Model Generation</i> features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"</p>
<p><b>1 Canvas</b></p> <p>Definition of a Business Model 14</p> <p>The 9 Building Blocks 16</p> <p>The Business Model Canvas 44</p> <p><b>2 Patterns</b></p> <p>Unbundling Business Models 56</p> <p>The Long Tail 66</p> <p>Multi-Sided Platforms 76</p> <p>FREE as a Business Model 88</p> <p>Open Business Models 108</p> <p><b>3 Design </b></p> <p>Customer Insights 126</p> <p>Ideation 134</p> <p>Visual Thinking 146</p> <p>Prototyping 160</p> <p>Storytelling 170</p> <p>Scenarios 180</p> <p><b>4 Strategy</b></p> <p>Business Model Environment 200</p> <p>Evaluating Business Models 212</p> <p>Business Model Perspective on Blue Ocean Strategy 226</p> <p>Managing Multiple Business Models 232</p> <p><b>5 Process</b></p> <p>Business Model Design Process 244</p> <p><b>Outlook</b></p> <p>Outlook 262</p> <p><b>Afterword</b></p> <p>Where did this book come from? 274</p> <p>References 276</p>
"... an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses." (<i>Anglohigher.com</i>, May 2011). <p>"... this handbook is likely to prove an excellent help for evaluating business models" (<i>Anatello.com</i>, July 2011)</p>
<b>Alexander Osterwalder</b> (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more. <p><b>Yves Pigneur</b>, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.</p>
<p><b>Business Model Generation</b> <i>is a practical, inspiring handbook for anyone striving to improve a business model — or craft a new one.</i></p> <p><b>CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS</b> <i>Business Model Generation</i> will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one. <p><b>CO-CREATED BY 470 STRATEGY PRACTITIONERS</b> <i>Business Model Generation</i> practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use. <p><b>DESIGNED FOR DOERS </b> <i>Business Model Generation</i> is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations. <p>Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. <p><b>Business Model Generation</b> offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

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