Details

The New Music Industries


The New Music Industries

Disruption and Discovery

von: Diane Hughes, Mark Evans, Guy Morrow, Sarah Keith

69,54 €

Verlag: Palgrave Macmillan
Format: PDF
Veröffentl.: 27.09.2016
ISBN/EAN: 9783319403649
Sprache: englisch

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Beschreibungen

<div>This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education.&nbsp;Due to the profound effects of the digitisation of music, the music industries have undergone rapid transformation. The former record label dominated industry has been supplanted by new industries, including digital aggregators, strategists and online platforms. These new music industries now facilitate ‘direct’ access to both artists and their music. While such accessibility and the potential for artist exposure have never been greater, the challenge to stand out or to even navigate a musical career pathway is formidable.&nbsp;A useful resource for musicians and educators, this text highlights the ways in which the new music industries facilitate increased opportunities for 21st Century popular musicians to collaborate, communicate and interact with others interested in their music.&nbsp;</div><div><br></div>
<div>Foreword.- 1.The state of play.- 2.The new business of music.- 3.Standing out in the crowd.- 4.Creativities, production technologies and song authorship.- 5.The realities of practice.- 6.Popular music education.- 7.The ‘new’ artist.</div><div><br></div>
<div>Associate Professor <b>Diane Hughes</b> is a lecturer in Vocal Studies and Music at Macquarie University, Australia. Her research areas include the singing voice, pedagogy, film and sound, recording practices, the music industries, and popular music and song. She is currently the National President of the Australian National Association of Teachers of Singing Ltd.</div><div><br></div><div>Professor <b>Mark Evans</b> is the Head of the School of Communication at the University of Technology, Sydney, Australia. He is Series Editor for <i>Genre, Music and Sound</i>&nbsp;and is currently Editor for <i>The International Encyclopedia of Film Music and Sound.</i> He holds an Australian Research Council (ARC) grant to design an artistic and environmental map of the Shoalhaven basin in New South Wales, Australia.</div><div><br></div><div><b>Dr Guy Morrow</b> is a lecturer in Arts Industries and Management at Macquarie University, Australia. He focuses on understanding how artists are managed, both in terms of direct artist management and also through cultural policies. By examining the relationship between artists and managers, Guy generates core-related insights in the creative industries. He is currently the Secretary of the International Music Business Research Association.&nbsp;</div><div><br></div><div><b>Dr Sarah Keith</b> is a lecturer in Music and Media at Macquarie University, Australia. Her research areas includes popular music studies, Korean and Japanese popular music, other East Asian popular musics, the music industries, music and cultural policy, music and screen media, music and performance technologies and computer-mediated composition.&nbsp;</div><div><br></div>
This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education.&nbsp;Due to the profound effects of the digitisation of music, the music industries have undergone rapid transformation. The former record label dominated industry has been supplanted by new industries, including digital aggregators, strategists and online platforms. These new music industries now facilitate ‘direct’ access to both artists and their music. While such accessibility and the potential for artist exposure have never been greater, the challenge to stand out or to even navigate a musical career pathway is formidable.&nbsp;A useful resource for musicians and educators, this text highlights the ways in which the new music industries facilitate increased opportunities for 21st Century popular musicians to collaborate, communicate and interact with others interested in their music.&nbsp;<div><br></div><div><div>Associate Professor Diane Hughes is a lecturer in Vocal Studies and Music at Macquarie University, Australia. Her research areas include the singing voice, pedagogy, film and sound, recording practices, the music industries, and popular music and song. She is currently the National President of the Australian National Association of Teachers of Singing Ltd.</div><div><br></div><div>Professor Mark Evans is the Head of the School of Communication at the University of Technology, Sydney, Australia. He is Series Editor for&nbsp;<i>Genre, Music and Sound</i>&nbsp;and is currently Editor for&nbsp;<i>The International Encyclopedia of Film Music and Sound.</i>&nbsp;He holds an Australian Research Council (ARC) grant to design an artistic and environmental map of the Shoalhaven basin in New South Wales, Australia.</div><div><br></div><div>Dr Guy Morrow is a lecturer in Arts Industries and Management at Macquarie University, Australia. He focuses on understanding how artists are managed, both in terms of direct artist management and also through cultural policies. By examining the relationship between artists and managers, Guy generates core-related insights in the creative industries. He is currently the Secretary of the International Music Business Research Association.&nbsp;</div><div><br></div><div>Dr Sarah Keith is a lecturer in Music and Media at Macquarie University, Australia. Her research areas includes popular music studies, Korean and Japanese popular music, other East Asian popular musics, the music industries, music and cultural policy, music and screen media, music and performance technologies and computer-mediated composition.&nbsp;</div></div><div><br></div>
<p>Provides a map for those interested in working in the new industries by identifying what is relevant and important and what is not</p><p>Offers contemporary strategies for musicians (both solo artists and groups) and industry professionals</p><p>Identifies the need for changes in such areas as music education, government policy, contractual obligations and performance practices</p>
<p>“This volume unpacks the changing role of the artist in the "new" music industries of the digital age. Based on empirical work in Australia, the volume lays down challenges for artists, industry and educators alike suggesting that they all need to rethink how they work. Based on new research by experienced practitioners this volume stakes its claim as a "must read" for those who wish to understand both the music industries and those working within them.” (Professor Martin Cloonan, University of Glasgow, UK)</p><p> “The New Music Industries is an excellent contribution to our understanding of how digital disruption has shaped the music business. It provides a useful guide for students, academics, business professionals and all others who want to learn more about the new rules, structures and processes within the digital music industries.” (Professor Peter Tschmuck, University of Music and Performing Arts, Austria)</p><p></p>

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